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How Advancing Location Tech Can Help Revitalize Retail
Digital is not the enemy of brick-and-mortar businesses. That was a key message in a Street Fight webinar Thursday, which featured inMarket and the Integer Group. Despite fears of the disruption that...
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How Sports Marketers Can Extend Their Brands and Win Big This Summer
From the basketball playoffs to the U.S. Open to the start of baseball season, spring and summer sports draw enormous crowds and countless spectators across the country. Earlier this year, the NBA...
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Freckle IoT Inks Global Partnership with Cisco
Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to...
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Report: Proximity Solutions Industry Evolving Beyond Retail Marketing
As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense...
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5 Ways to Target Moviegoers with Location-Based Marketing
Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump. Coming off of a 16% drop...
View Article5 ‘Smart’ Shelf Solutions for Retailers
Shelves have become more than just a surface for storing and displaying objects. Using proximity sensors, 3D cameras, microphones, RFID readers, and weight sensors, technology vendors are enabling...
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Beyond Proximity Offers: The Second Act of Beacons is Underway
Beacons, once the herald of mobile marketing’s data-driven future, these days need a public relations makeover. We can see that in articles like this one, recently published in VentureBeat, which would...
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The Power of Micro-Location Technology
Photo above by Ryoji Iwata. This piece is sponsored by Gimbal. When Apple launched iBeacons on the global stage at the Apple Worldwide Developers Conference in 2013, there was a lot of excitement over...
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Heard on the Street, Episode 28: Location-Based Survival of the Fittest, With...
This episode is brought to you by Gimbal. What do you think of when you hear the name Gimbal? For some, it’s the heyday of retail beacons. The company is still going strong on beacons but has also...
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Using Smartwatches to Join Marketing’s Vanguard
This post is the latest in our “Beyond the Screen” series. It will be an editorial focus for the month of February, and you can see the rest of the series here. As brand marketers push their...
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